Level 3 - Sales data-L3B5

Video Transcription

Video Summary

Sales data includes information that helps a salesperson plan, prepare, position offerings, and present propositions. It covers customer details, products, markets, DMUs, competitors, purchasing history, industry regulations, and company news. It also includes broader market trends, seasonality, buyer behavior changes, and your own company’s performance. Credible sources include customer conversations, CRM records, social media, suppliers, industry press, local authorities, internal research, and industry bodies. The challenge is sorting relevant, reliable information from the huge volume available and using it effectively in sales planning and intelligence gathering.

Keywords

sales data

customer intelligence

market trends

CRM records

sales planning