false
OasisLMS
Login
Catalog
Level 3 - Sales data
L3B5 - Sales Data
L3B5 - Sales Data
Back to course
[Please upgrade your browser to play this video content]
Video Transcription
Video Summary
Sales data includes information that helps a salesperson plan, prepare, position offerings, and present propositions. It covers customer details, products, markets, DMUs, competitors, purchasing history, industry regulations, and company news. It also includes broader market trends, seasonality, buyer behavior changes, and your own company’s performance. Credible sources include customer conversations, CRM records, social media, suppliers, industry press, local authorities, internal research, and industry bodies. The challenge is sorting relevant, reliable information from the huge volume available and using it effectively in sales planning and intelligence gathering.
Keywords
sales data
customer intelligence
market trends
CRM records
sales planning
×
Please select your language
1
English