false
OasisLMS
Login
Catalog
Level 3 - Business environments
L3B2 - Business Environments
L3B2 - Business Environments
Back to course
[Please upgrade your browser to play this video content]
Video Transcription
Video Summary
Businesses operate within macro and micro environments that shape decisions and performance. Macro factors are broad and mostly outside control: political/legal, economic, sociocultural, technological, and ecological/physical influences. Micro factors are closer to the business and more manageable: competitors, suppliers, employees, shareholders, media, and customers. Understanding these environments helps companies anticipate threats and opportunities, adapt strategies, and communicate more effectively with buyers. Overall, knowing what affects a business makes you a more informed, trusted advisor.
Keywords
macro environment
micro environment
business factors
competitive analysis
business strategy
×
Please select your language
1
English