How to sell effectively, whatever the economic climate!-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand and use LinkedIn effectively. Hosted by Tom Liversedge from APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez. Alex shared her journey from corporate finance to becoming a recognized LinkedIn creator, explaining that her breakthrough came from posting a vulnerable personal story about leaving the corporate world. This highlighted the power of authenticity and storytelling in building influence.<br /><br />The speakers emphasized that consistency across platforms, profile branding, and a clear message are essential. They discussed what types of content perform best on LinkedIn, noting that personal stories and thought leadership often outperform generic quotes or recycled content. Other key topics included the importance of commenting and engaging with others, using relevant tags carefully, leveraging video selectively, and optimizing profiles with keywords and professional memberships.<br /><br />They also addressed algorithm changes, employee advocacy, and the dangers of inauthentic corporate culture. The session concluded with practical advice for newcomers: create a complete LinkedIn profile, stay consistent, add value, and use your network strategically to grow visibility and trust.

Keywords

personal branding

LinkedIn strategy

authentic storytelling

professional influence

content consistency

thought leadership

employee advocacy

profile optimization