How to develop the mindset to deliver extraordinary sales results-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” focused on building a strong, authentic personal brand on LinkedIn and other social platforms. Hosted by Tom Liversedge of APS, the session featured B2B influencer specialist Alex Galvez and influencer marketing expert Gordon Glenister.<br /><br />Alex shared her journey from corporate finance to becoming a recognized LinkedIn creator, explaining how a vulnerable personal post about leaving her job and redefining success resonated widely and launched her online influence. She emphasized that authenticity, consistency, and storytelling are key to standing out online. Her most successful content is personal story-based, especially when it includes lessons or value for the audience. She also stressed the importance of a professional, consistent profile, relevant keywords, and meaningful engagement in comments.<br /><br />Gordon reinforced these ideas with practical advice on LinkedIn strategy, including using photos, managing tags carefully, and avoiding generic sales approaches. The speakers discussed algorithms, the value of employee advocacy, and how professionals can use LinkedIn to support career growth, networking, and thought leadership. The audience poll showed that people mainly follow others for education and value, not just entertainment or trendiness.

Keywords

LinkedIn personal branding

authenticity

B2B influencer marketing

storytelling

thought leadership

employee advocacy

social media strategy

online influence