How a 112 year old traditional industrial company uses new technology & digitalization to drive sales-How-a-112-year-old-traditional-industrial-company-uses-new-technology--digitalization-to-drive-sales

How-a-112-year-old-traditional-industrial-company-uses-new-technology--digitalization-to-drive-sales

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The speaker, a longtime SKF executive, explains how the company’s global, diverse industrial footprint shapes its strategy. SKF is moving beyond simply selling bearings toward improving rotating equipment performance, uptime, and sustainability. The biggest shift, he says, is digitalization: connected products, monitoring, data, and new service-based business models that align SKF’s interests with customers who want fewer failures and longer asset life. He describes how digital tools are transforming sales, manufacturing, supply chains, and innovation, while also enabling circular-economy benefits like refurbishment and reuse.  <br /><br />He argues that sales teams must adopt a new mindset: understand IT, respond quickly to digital leads, think in value chains, and sell outcomes rather than only products. He also emphasizes that future sales leaders need to go beyond their formal roles, work cross-functionally, and show initiative in new business areas.

Keywords

SKF

digitalization

rotating equipment

predictive maintenance

circular economy

sales transformation