What are the new business models enabled by digital?-What are the new business models enabled by digital

Video Transcription

Video Summary

The webinar, hosted by Anabel Llanes, featured Adam Gray discussing social selling, influence, and how digital is changing business models. He argued that digital transformation is increasingly social, with billions of people online and many using social media for work decisions. Buyers are now more informed, more connected, and often much further along the buying journey before speaking to sellers.<br /><br />Gray explained that success in social selling depends on two things: a strong passive presence and active behavior. He advised attendees to make their LinkedIn profiles more complete, distinctive, and human by telling their stories and highlighting accomplishments and recommendations. He emphasized that people are more likely to trust and remember profiles that stand out rather than blend in.<br /><br />He also stressed the importance of building a relevant network, publishing content regularly, and engaging with others’ posts. According to Gray, personal, human content tends to generate far more engagement than corporate or overly promotional posts. His core message was simple: don’t pitch immediately—focus on creating conversations and relationships first.<br /><br />In the Q&A, he addressed boundaries between personal and professional sharing, recommended spending at least some time on personal branding each day, and suggested using hashtags thoughtfully and only when relevant.

Keywords

social selling

digital transformation

LinkedIn profile

personal branding

buyer journey

content engagement

network building

relationship marketing