What are the best motivators for a sales team in 2021?-Defining-your-online-influence

Video Transcription

Video Summary

The webinar focused on defining online influence and building a strong personal brand, especially on LinkedIn. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez. Alex shared her journey from corporate finance to becoming a LinkedIn Top Voice and co-founder of LinkedIn Local, explaining how a vulnerable post about leaving corporate life helped launch her online presence.<br /><br />A major theme was authenticity and consistency across platforms. Alex emphasized that people trust creators whose online and offline selves match, and that personal stories outperform generic tips, quotes, or copied content. She also stressed that LinkedIn content works best when it educates through storytelling and sparks conversation in the comments.<br /><br />The discussion covered practical advice on profile optimization, including keywords, personalized URLs, tagging relevant people, and using images or video strategically. Alex warned against over-tagging and against immediately turning new connections into sales leads.<br /><br />Audience poll results showed people mainly follow others for education and value, or because they know them personally. The webinar concluded with guidance on employee advocacy, professional memberships, and using LinkedIn as a long-term tool for visibility, networking, and career growth.

Keywords

LinkedIn personal brand

online influence

authenticity

profile optimization

employee advocacy

storytelling content

networking

career growth