What Not To Do When Prospecting-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand and increase visibility on LinkedIn and other social platforms. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and B2B LinkedIn specialist Alex Galvez.<br /><br />Alex shared her journey from corporate finance to becoming a prominent LinkedIn creator, emphasizing the power of authentic storytelling, consistency, and vulnerability. She explained that her most successful content has been personal stories, especially when they also teach or add value. The speakers discussed why people follow others online, with the poll showing that education and helpful insights matter most.<br /><br />Key advice included keeping messaging consistent across platforms, using a strong profile with keywords, and being careful with tagging and engagement tactics. Alex also highlighted the importance of commenting back and building real conversations, while Gordon noted that LinkedIn works best as part of a wider relationship-building process, not as a cold sales tool.<br /><br />The session also covered employee advocacy, the role of professional memberships, and how to use LinkedIn profiles and content to showcase expertise, credibility, and commitment to ongoing development.

Keywords

personal branding

LinkedIn marketing

online influence

authentic storytelling

employee advocacy

professional visibility

content consistency

relationship building