WBS SEH State of Sales 2025 Report: Key Findings-Defining-your-online-influence

Video Transcription

Video Summary

The webinar focused on building online influence, especially on LinkedIn, and how personal branding can support professional growth. Hosted by Tom Liversedge from APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared her journey from corporate sales to becoming a prominent LinkedIn creator after posting a vulnerable story about leaving her job and redefining success. She emphasized that authenticity, consistency, and personal storytelling are the most powerful tools for visibility and trust on LinkedIn. She explained that people respond more strongly to real stories than generic advice, and that strong posts often generate engagement through conversation in the comments.<br /><br />The speakers also discussed best practices for LinkedIn profiles, including using keywords, customizing URLs, tagging carefully, and keeping branding consistent across platforms. A poll showed that most people follow social accounts for education and added value, reinforcing the importance of thought leadership. They also covered employee advocacy, the risks of inauthentic corporate culture, and the value of LinkedIn for networking, job opportunities, and professional credibility.

Keywords

personal branding

online influence

authentic storytelling

professional growth

employee advocacy

thought leadership

profile optimization