Using social selling to boost your business-Using-social-selling-to-boost-your-business

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James Potter, known as the “LinkedIn Man,” explained how LinkedIn is best used as a social network for real business relationships, not just as a job site or a place to collect contacts. He argued that success on LinkedIn comes from being active, personal, and conversational, rather than simply having a profile or sending generic connection requests.  <br /><br />He emphasized that different people use LinkedIn differently: executives often use it to filter people and validate credibility, while sales professionals should use it to build trust, gain referrals, and stay front of mind. He also highlighted that your profile should reflect who you are, not just your job title, and that recommendations, activity, and a clear personal brand are important.  <br /><br />James warned against overconnecting with people you don’t know and stressed that more connections do not automatically mean better results. He encouraged thoughtful posting, using real-life conversational language, and sharing useful, human content. He also covered InMail strategy, explaining that personalized messages and timing improve response rates. Overall, his message was that LinkedIn works best when you use it to talk to people, build trust, and leverage existing relationships.

Keywords

business relationships

personal branding

networking strategy

social selling

professional profile

InMail messaging

trust building

relationship management