Thirsty Thursday - Live EPN Event-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand on LinkedIn and other social platforms. Hosted by Tom Liversedge of APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez, who shared practical advice on visibility, authenticity, and storytelling.<br /><br />Alex explained how she grew her influence by posting vulnerable, personal stories about leaving corporate life and redefining success. She emphasized that personal stories outperform generic educational content because people connect with honesty and narrative. She also stressed the importance of consistency across platforms, a clear profile, relevant keywords, and responding to comments to build real conversations.<br /><br />The speakers discussed content types that work well on LinkedIn, including personal stories, thoughtful opinions, and value-driven posts, while cautioning against overusing motivational quotes or irrelevant reposts. They also covered video, employee advocacy, branding, hashtags, and how to use LinkedIn strategically for networking, recruitment, and career growth.<br /><br />The webinar concluded with audience Q&A on algorithms, social media policies, and best practices for getting started on LinkedIn, reinforcing the message that a strong online presence takes time, consistency, and authenticity.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

social media visibility

content strategy

employee advocacy

professional networking

career growth