The Blockbuster Lesson: why commercial power follows distribution-Blockbuster lesson

Video Transcription

Video Summary

The transcript uses the rise and fall of Blockbuster and Netflix to explain how commercial power follows the dominant distribution system. Blockbuster failed because it stayed tied to physical stores, while Netflix adapted first to DVD delivery and then to streaming. The speaker argues that businesses must understand where their sector’s views are now being formed, especially through digital channels. Crux helps leadership teams clarify and communicate their thinking within that environment so they can shape the market narrative instead of letting competitors do it.

Keywords

Blockbuster

Netflix

digital distribution

market narrative

leadership communication