Selling Remotely - Lessons from Microsoft Asia Digital Sales-Selling-Remotely---Lessons-from-Microsoft-Asia-Digital-Sales

Video Transcription

Video Summary

Lisa Halim from Microsoft Asia shared guidance on how to work productively from home during the COVID-19 crisis, with practical tips on setting up a safe, secure workspace, improving connectivity, using video effectively, staying connected with colleagues, and managing time and well-being to avoid burnout. She also emphasized the important role of managers in providing support, frequent check-ins, and clear expectations.<br /><br />In the second part of her talk, Lisa explained Microsoft’s four-year transformation of its corporate sales organization into a digital sales model. This shift was driven by cloud adoption, scale, and AI-powered selling, with the goal of helping sellers spend less time on low-value tasks and more time on high-value customer engagement. She described tools like “daily recommender,” which uses data and AI to prioritize accounts, suggest products, and support sales and customer service interactions.<br /><br />Lisa highlighted the importance of prioritization, customer-centricity, and leaning in to help customers during uncertain times. She closed with lessons on using technology, rethinking sales processes, and preparing for the future of work.

Keywords

remote work

COVID-19

work from home

digital sales

cloud adoption

AI-powered selling

customer engagement

manager support