Selling Professionally - series of short videos-Defining-your-online-influence

Video Transcription

Video Summary

The webinar focused on defining online influence, with a strong emphasis on building a consistent personal brand on LinkedIn and other social platforms. Host Tom Liversedge introduced speakers Alex Galvez and Gordon Glenister, who discussed how authenticity, storytelling, and consistency drive engagement and trust.<br /><br />Alex shared her journey from corporate finance to becoming a recognized LinkedIn creator, explaining that a vulnerable post about leaving her job and redefining success helped launch her online influence. She stressed that personal stories outperform generic advice or motivational quotes, especially on LinkedIn, where audiences value thought leadership and real-life experience. She also emphasized aligning profile image, messaging, and values across platforms.<br /><br />The session explored practical tips for LinkedIn success: optimize your profile with keywords, personalize connection requests, post consistently, and engage thoughtfully in comments. Alex and Gordon noted that comments and early engagement boost visibility, while video can work well if it suits your style and is high quality.<br /><br />They also discussed employee advocacy, the importance of internal culture matching external branding, and how professional memberships and certifications can strengthen a personal brand. The session concluded with advice to use LinkedIn as one part of a broader relationship-building strategy, not a replacement for direct communication.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

content consistency

thought leadership

employee advocacy

profile optimization

social media engagement