Sales executive level 4 - Propose and present solutions-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how to build a strong personal brand and use LinkedIn effectively. Hosted by Tom Liversedge of APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.  <br /><br />Alex shared her journey from corporate finance to becoming a prominent LinkedIn creator, explaining how a vulnerable post about leaving her job and redefining success helped her gain major visibility. She emphasized that authenticity, consistency, and storytelling are key to online influence. According to Alex, personal stories outperform generic advice posts because people connect more deeply with human experiences.  <br /><br />The speakers discussed practical LinkedIn strategy, including the importance of a consistent profile image, a personalized URL, relevant keywords, and thoughtful commenting. They also noted that content should add value, whether through education, insights, or personal reflection, rather than simply reposting third-party content without context.  <br /><br />A poll showed that most attendees follow people who educate and add value. The discussion also covered algorithm changes, video content, tagging best practices, employee advocacy, and the need for employees and businesses to align online presence with real culture. The session ended with advice for anyone starting on LinkedIn: begin early, stay consistent, and make your profile clear and searchable.

Keywords

personal branding

online influence

authentic storytelling

content strategy

employee advocacy

profile optimization

social media marketing