Sales apprenticeships: how to train your team effectively-Sales apprenticeships -how to train your team effectively

Video Transcription

Video Summary

The webinar, hosted by Jaz Thompson of the ISP, focused on sales apprenticeships and how they can help train teams effectively. Guest speaker Patricia Sebrights of Archimedes Consulting argued that sales is a vital but undervalued profession, contributing massively to the UK economy while still facing talent shortages and low recognition. She explained that apprenticeships are not just for young people or manual trades: they apply across many industries, can be done at different levels, and are based on practical, on-the-job learning supported by coaching.<br /><br />Patricia highlighted key benefits of sales apprenticeships: government funding through the apprenticeship levy, continuous learning over time rather than one-off training events, the ability to “grow your own” talent, and stronger staff loyalty. She described current sales apprenticeship options, including the Level 4 Sales Executive programme, and discussed how it works through an 18-month structure and end-point assessment.<br /><br />A major theme was the need to improve the sales education pathway, especially for B2B sales, sales leadership, and emerging roles like sales enablement. Patricia called for industry-wide lobbying to help government better understand sales and to expand apprenticeship offerings.

Keywords

sales apprenticeships

sales training

apprenticeship levy

B2B sales

sales leadership

workforce development

end-point assessment

sales enablement