Sales and business development in a volatile world-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how to build a strong personal brand and use LinkedIn effectively. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared her journey from corporate sales to becoming a LinkedIn Top Voice and founder of LinkedIn Local. She explained that her breakthrough came from telling a vulnerable, authentic personal story about leaving corporate life, which resonated widely and helped build her audience. Both speakers stressed the importance of consistency across platforms, especially in messaging, branding, and tone, so people know who you are at a glance.<br /><br />The discussion highlighted that personal stories, thought leadership, and adding value are the strongest content types on LinkedIn. They also covered practical advice on tagging people, using photos and video, engaging in comment sections, and understanding that LinkedIn is about conversations, not just broadcasting. A poll showed most attendees follow people for education and added value.<br /><br />Other topics included the importance of keywords in profiles, the value of employee advocacy, and how to start on LinkedIn early. The speakers encouraged attendees to keep profiles updated, use professional memberships as credibility markers, and share meaningful content consistently.

Keywords

personal branding

online influence

thought leadership

employee advocacy

content strategy

professional networking

authentic storytelling