Sales Executive Level 4 – Negotiation.-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” focused on building a strong personal brand and using LinkedIn effectively. Hosted by Tom Liversedge of the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez. Alex shared how her LinkedIn presence grew through authentic storytelling, especially after she posted vulnerably about leaving corporate life and her mental health, which led to major visibility and career opportunities. She emphasized that personal stories usually perform better than purely instructional posts because people connect more deeply with them.<br /><br />The speakers discussed the importance of consistency across platforms, maintaining an authentic voice, and aligning online and offline behavior to build trust. They also covered practical LinkedIn tactics: using a strong profile with keywords, adding call-to-actions, tagging people carefully, engaging quickly after posting, and commenting back to create conversation. Poll results showed viewers mainly follow people who educate or add value. Other topics included video content, employee advocacy, social media policies, and how professional memberships and certifications can strengthen a profile. The webinar concluded with advice for newcomers to start LinkedIn early and use it as a long-term tool for career growth, networking, and influence.

Keywords

personal branding

LinkedIn strategy

authentic storytelling

online influence

employee advocacy

social media engagement

professional networking

career growth