Sales Executive Level 4 - Ethics & Integrity-Defining-your-online-influence

Video Transcription

Video Summary

The webinar focused on defining online influence and building a strong personal brand, especially on LinkedIn. Hosted by Tom Liversedge from the APS, the session featured B2B influencer specialist Alex Galvez and influencer marketing expert Gordon Glenister.<br /><br />Alex shared how her influence grew after she began posting authentic, personal stories on LinkedIn, particularly after leaving her corporate job and speaking openly about mental health and redefining success. She emphasized that storytelling, consistency, and authenticity are the most powerful ways to build trust and visibility online. She also warned against using generic motivational quotes or reposting third-party content without adding personal context.<br /><br />The speakers discussed how LinkedIn’s algorithm rewards early engagement, consistency, and meaningful interaction in comments. They advised using strong keywords on profiles, writing personalized connection requests, and avoiding overly aggressive sales tactics. They also highlighted the value of photos, video, and employee advocacy, while noting that content should reflect genuine values and internal culture.<br /><br />Audience polls showed that people mainly follow others for education, value, and interesting opinions. The webinar closed with practical advice on optimizing LinkedIn profiles, using hashtags and keywords, and sharing professional achievements, certifications, and membership credentials to strengthen personal brand.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

B2B influencer marketing

LinkedIn algorithm

employee advocacy

profile optimization

content consistency