Sales Executive Level 4 - Continuing Professional Development-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” focused on building a strong personal brand and using LinkedIn effectively. Hosted by Tom Liversedge of the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez. Alex shared her journey from corporate sales to becoming a prominent LinkedIn creator, explaining how a vulnerable post about leaving corporate life and mental health struggles helped her build a large following.  <br /><br />A key theme was authenticity and consistency across platforms, with both speakers stressing that people respond best to personal stories, not generic motivational quotes or copied content. Alex argued that storytelling drives the strongest engagement on LinkedIn because audiences connect with real experiences and lessons learned. They also discussed practical tactics such as using a complete profile, personalized URLs, relevant keywords, strategic tagging, and engaging quickly with comments.  <br /><br />The audience poll showed that people mainly follow others for educational value and interesting opinions, reinforcing the importance of thought leadership. Other topics included the pros and cons of video, employee advocacy, social media policies, and how LinkedIn can support career growth, networking, and professional credibility.

Keywords

personal branding

authentic storytelling

thought leadership

employee advocacy

social media strategy

professional networking

career growth