Sales Executive Level 3 - CPD Knowledge Accreditation-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” focused on building a strong personal brand and using LinkedIn effectively. Host Tom Liversedge introduced speakers Alex Galvez, a B2B influencer specialist and founder of LinkedIn Local, and Gordon Glenister, influencer marketing expert, author, and podcaster.<br /><br />Alex shared how her LinkedIn presence grew after she posted a vulnerable, personal story about leaving corporate life and redefining success. That post resonated widely and launched her influence. She stressed that authenticity, consistency, and storytelling are the most powerful elements of content on LinkedIn. Personal stories, she said, outperform purely educational posts because people connect with human experiences.<br /><br />The speakers discussed what makes people follow others online, with the poll showing that audiences value education and added value most. They also covered the importance of engaging in comments, using relevant tags carefully, maintaining a consistent profile and message across platforms, and using keywords in profile sections to help with discoverability.<br /><br />Other topics included video content, employee advocacy, social media policies, and the value of professional memberships and credentials on LinkedIn. The session closed with practical advice: start early, stay consistent, and use your profile and content to build trust and visibility.

Keywords

personal brand

online influence

authentic storytelling

content strategy

employee advocacy

profile optimization

discoverability