Sales Ethics Exam Espanol-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how to build a strong personal brand and influence on LinkedIn and other social platforms. Hosted by Tom Liversedge from the APS, the session featured B2B influencer specialist Alex Galvez and influencer marketing expert Gordon Glenister.<br /><br />Alex shared how her influence grew through authentic storytelling, especially after posting vulnerably about leaving corporate life and mental health challenges. She emphasized that personal stories perform best on LinkedIn because they build trust, show values, and create connection. She also stressed the importance of consistency across platforms, a clear brand image, and being genuine both online and offline.<br /><br />The discussion covered what makes people follow others online, with the poll showing that educating and adding value was the biggest reason. Alex and Gordon advised against generic inspirational posts and excessive self-promotion. They recommended thoughtful engagement, relevant tagging, well-structured profiles with keywords, and using LinkedIn as one touchpoint in a wider relationship-building process.<br /><br />They also discussed the role of video, employee advocacy, social media policies, and the value of LinkedIn for career growth. Overall, the key message was that authentic, consistent, value-driven content is the foundation of online influence.

Keywords

personal branding

LinkedIn influence

authentic storytelling

B2B influencer marketing

online presence

employee advocacy

content strategy

career growth