SEL4 - Organisational Knowledge Part 7 of 7 - Business, marketing and sales plans-SEL4---Organisational-Knowledge-Part-7-of-7---Business-marketing-and-sales-plans

SEL4---Organisational-Knowledge-Part-7-of-7---Business-marketing-and-sales-plans

Video Transcription

Video Summary

Sales fits between the corporate plan and the marketing plan, helping drive revenue and customer satisfaction. Business planning should align operations, R&D, marketing, and sales, with salespeople providing customer intelligence and realistic target input. Marketing plans are broader than advertising; they analyze customer needs, product, price, promotion, and place, and define tactics across channels. Sales and marketing must cooperate on forecasts, campaigns, and account targets, using CRM data and market analysis. Because markets can change, contingency and emergent strategies are sometimes needed. Ultimately, sales is critical to company success, so sales professionals must understand planning and act as brand ambassadors.

Keywords

sales planning

marketing strategy

customer intelligence

CRM data

business planning