SEL4 - Organisational Knowledge Part 3 of 7 - Who are stakeholders-SEL4---Organisational-Knowledge-Part-3-of-7---Who-are-stakeholders

SEL4---Organisational-Knowledge-Part-3-of-7---Who-are-stakeholders

Video Transcription

Video Summary

Stakeholders are individuals or groups with an interest in an organization, including shareholders, customers, employees, suppliers, communities, legislators, and lenders. Each group cares about different outcomes: profits, reliable service, employment, supply continuity, community impact, regulation, and repayment. In sales, proposals must satisfy both your company’s stakeholders and the customer’s. Deals can fail if any stakeholder’s needs are overlooked, even when the main contact approves. The transcript stresses researching stakeholder concerns, asking the right questions early, and using a checklist to improve proposals and increase success.

Keywords

stakeholders

sales proposals

customer needs

stakeholder concerns

proposal checklist