SEL4 - Negotiation Part 2 of 3 Good Practice in Negotiation-SEL4---Negotiation-2-of-3-Good-Practice-in-Negotiation

SEL4---Negotiation-2-of-3-Good-Practice-in-Negotiation

Video Transcription

Video Summary

Good negotiation practice in sales relies on four skills: listening, empathy, rapport, and influence. Listen actively, ask open questions, summarise concerns, and identify what the customer really means. Use calm, respectful responses to common objections about timing, price, risk, or fit, offering evidence, references, trials, or trade-offs where appropriate. Show empathy by understanding the buyer’s pressure and concerns. Build rapport through trust, honesty, and human connection. Finally, use “what if” questions to explore options and guide the customer toward resolving concerns and finalising the deal.

Keywords

sales negotiation

active listening

empathy

rapport building

objection handling