Research insights-Defining-your-online-influence

Video Transcription

Video Summary

The webinar, “Defining Your Online Influence,” focused on building a strong personal brand and using LinkedIn effectively. Hosted by Tom Liversedge of the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared how her influence grew through authentic storytelling, especially after openly posting about leaving her corporate job and mental health struggles. That post resonated widely and helped launch her LinkedIn presence. She explained that consistency, authenticity, and a clear message across platforms are essential for trust and recognition.<br /><br />A key theme was that personal stories tend to outperform generic educational content on LinkedIn because people connect with human experiences. The speakers also discussed the importance of responding to comments, using relevant tags carefully, and creating content that adds value rather than reposting irrelevant material.<br /><br />The poll results showed that most people follow others on social media because they educate or add value, followed by personal connections. The session also covered algorithm changes, video content, employee advocacy, and the importance of optimizing LinkedIn profiles with keywords and professional memberships. Overall, the webinar emphasized that online influence comes from consistency, storytelling, and genuine engagement.

Keywords

personal branding

LinkedIn marketing

authentic storytelling

online influence

employee advocacy

social media engagement

professional networking

content strategy