Powerful Online Communications-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand on social media, especially LinkedIn. Hosted by Tom Liversedge of the APS, the session featured B2B influencer specialist Alex Galvez and influencer marketing expert Gordon Glenister.<br /><br />Alex shared how she grew her LinkedIn presence by telling personal, authentic stories, including a vulnerable post about leaving the corporate world and rethinking success. That post went viral and launched her career as a content creator and LinkedIn Top Voice. She emphasized that consistency, authenticity, and storytelling are key to influence, and said that personal stories often outperform purely educational content. She also stressed the importance of maintaining a consistent image and message across platforms.<br /><br />Gordon and Alex discussed LinkedIn best practices, including using relevant keywords in profiles, tagging people appropriately, engaging in comments, and avoiding overly salesy outreach. They noted that video can work, but writing often performs better on LinkedIn. The audience poll showed people mainly follow others for education and value, reinforcing the focus on thoughtful, useful content.

Keywords

personal branding

social media influence

authentic storytelling

content creation

B2B influencer marketing

professional networking

LinkedIn best practices