Outsourced sales - brand partners or guns for hire?-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” focused on building a consistent personal brand on LinkedIn and other social platforms. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn B2B influencer specialist Alex Galvez. Alex shared her journey from corporate sales to becoming a prominent LinkedIn creator, explaining how a vulnerable post about leaving her job and redefining success helped launch her online presence. She emphasized that personal storytelling, authenticity, and consistency are the most powerful tools for engagement and trust. <br /><br />The discussion highlighted that LinkedIn content performs best when it educates and adds value, often through personal stories rather than generic motivational quotes or reposted third-party content. The speakers also covered the importance of profile optimization, including keywords, custom URLs, professional credentials, and clear calls to action. <br /><br />Other key themes included the value of video versus written content, the need for timely engagement after posting, and best practices for tagging people. The webinar also addressed employee advocacy, social media boundaries in corporate environments, and how LinkedIn can support careers, networking, and business development.

Keywords

LinkedIn personal branding

online influence

personal storytelling

authenticity

profile optimization

employee advocacy

content engagement

business development