NextGen customer communication cards-Defining-your-online-influence

Video Transcription

Video Summary

The webinar, “Defining Your Online Influence,” explored how professionals can build a strong personal brand on LinkedIn and other social platforms. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn B2B specialist Alex Galvez.<br /><br />Alex shared her journey from corporate finance to becoming a major LinkedIn creator, explaining how a vulnerable post about leaving her job and redefining success helped launch her online presence. She emphasized authenticity, consistency, and storytelling as the most powerful tools for influence, arguing that personal stories outperform generic advice or quote posts.<br /><br />The discussion covered LinkedIn best practices, including the importance of a complete profile, personalized URL, keywords in the headline and About section, and thoughtful tagging. The speakers also highlighted the value of engagement in comments, employee advocacy, and aligning online messaging with real-world behavior. Poll results showed viewers follow people mainly for education and added value.<br /><br />Other topics included algorithms, content formats such as video versus written posts, and the risks of copying content from other platforms. The webinar closed with advice to start building a LinkedIn presence early, stay consistent, and use social media as one part of a broader professional relationship strategy.

Keywords

LinkedIn personal brand

online influence

personal storytelling

authenticity

social media strategy

employee advocacy

profile optimization

content consistency