NextGen acumen cards-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand on LinkedIn and other social platforms. Hosted by Tom Liversedge of the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared her journey from corporate sales to becoming a major LinkedIn creator, explaining how a vulnerable post about leaving her job and redefining success helped launch her online influence. She emphasized that authenticity, consistency, and storytelling are key to building trust and visibility. Personal stories, she said, outperform generic educational posts because people connect more deeply with human experiences.<br /><br />The speakers discussed best practices for LinkedIn, including using a consistent profile image and message, writing a strong profile with relevant keywords, and engaging thoughtfully in comments. They noted that adding value, recognizing others, and creating meaningful conversation are more effective than simply sharing quotes or reposting news without context.<br /><br />Other topics included the importance of employee advocacy, the risks of misaligned internal culture, how to use hashtags and keywords effectively, and why consistency matters for algorithmic reach. A poll showed most attendees follow people who educate and add value. The session closed with practical advice for anyone starting out on LinkedIn: begin early, stay active, and ensure your profile reflects your goals and expertise.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

employee advocacy

profile optimization

social media consistency

influencer marketing

professional visibility