NAW Special, Episode 7 – Natalie Murray (Consalia), Caleb Standaoff-Gibbons (Experian) & Ella Cooper (AWS)-NAW Special, Episode 7 – Natalie Murray (Consalia), Caleb Standaoff-Gibbons (Experian) & Ella Cooper (AWS)

NAW Special, Episode 7 – Natalie Murray (Consalia), Caleb Standaoff-Gibbons (Experian) & Ella Cooper (AWS)

Video Transcription

Video Summary

This podcast episode explores sales apprenticeships during National Apprenticeship Week. Hosted by ISP Next Gen, it features Natalie Murray from Consalia, Caleb Standerlof-Gibbons from Experian, and Ella Cooper from Amazon Web Services. Caleb and Ella explain why they chose apprenticeships: both wanted practical, work-based learning alongside a degree, rather than only studying from textbooks. They share how the programme built confidence, improved communication with senior stakeholders, and helped them develop real sales skills through experience. Natalie outlines how the apprenticeship standard supports long-term success by covering core B2B sales competencies, combining theory with immediate application on the job, and building strong employer relationships and retention. The guests also discuss mentors, pivotal career moments, and the shift in sales toward trust, value, and customer needs. Overall, the episode highlights apprenticeships as a strong route into professional sales.

Keywords

sales apprenticeships

National Apprenticeship Week

work-based learning

B2B sales

professional sales

apprenticeship programme