NAW Special, Episode 5 – Lucas Laurie (Business Development Manager @ Siemens)-NAW Special, Episode 5 – Lucas Laurie (Business Development Manager @ Siemens)

NAW Special, Episode 5 – Lucas Laurie (Business Development Manager @ Siemens)

Video Transcription

Video Summary

Lucas Lowry, Business Development Manager at Siemens Digital Industries, shares how a sales apprenticeship shaped his career. After giving up dreams of becoming a professional golfer, he started a car valeting business during lockdown and realized he was already selling a service. He joined Siemens’ sales apprenticeship, which gave him mentors, practical B2B sales training, and a strong focus on questioning, customer understanding, and lifelong learning. Lucas says the apprenticeship helped him build confidence and navigate customer conversations, especially without an engineering background. He loves the role because it gives him access to impressive manufacturing sites and the chance to understand how products are made. His advice for aspiring salespeople: be a good listener, solve problems, stay accountable, and focus on creating win-win outcomes for customers and your business.

Keywords

sales apprenticeship

B2B sales

customer understanding

business development

Siemens Digital Industries

lifelong learning