Mindset and mindfulness during challenges-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand on LinkedIn and other social platforms. Host Tom Liversedge welcomed attendees and introduced influencer experts Alex Galvez and Gordon Glenister.  <br /><br />Alex shared her journey from corporate sales to becoming a major LinkedIn creator, explaining that her breakthrough came when she posted a vulnerable personal story about leaving the corporate world. She emphasized that authenticity, consistency, and storytelling are far more effective than generic motivational content or copied posts. According to Alex, the best-performing LinkedIn content usually comes from personal stories that educate while adding value. She also discussed the importance of profile optimization, keywords, thoughtful tagging, and engaging in conversations in the comments.<br /><br />Gordon reinforced these ideas with practical advice on audience engagement, LinkedIn algorithms, and content strategy. He highlighted the value of using photos, videos, research, and employee advocacy, while also warning against overly salesy outreach. He encouraged attendees to keep profiles updated, use professional memberships in their names, and maintain a consistent presence.<br /><br />The session closed with a Q&A on starting a LinkedIn profile, content types, and keyword use, leaving attendees with clear guidance on building credible online influence.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

profile optimization

content strategy

audience engagement

employee advocacy

keyword use