Level 3 - The 7 steps of social selling-L3C1 - The 7 steps of social selling

L3C1 - The 7 steps of social selling

Video Transcription

Video Summary

The video explains seven steps to social selling, emphasizing that online prospecting differs from offline sales. First, identify and qualify the right target. Then follow and observe their activity to learn their interests. Build visibility by liking, favoriting, commenting, and sharing their content with thoughtful personal comments. After several weeks, send a direct message that introduces yourself, references shared connections or interests, and asks to connect. Finally, move the conversation offline through a webinar, coffee meeting, or other next step. The process builds rapport, trust, and a pipeline of warm leads.

Keywords

social selling

online prospecting

target qualification

building visibility

warm leads