Level 3 - Resilience (featuring ERO)-L3S2

Video Transcription

Video Summary

The transcript explains why resilience is essential in sales, where setbacks and constant change are common. It defines resilience as bouncing back and compares it to a flexible tree that bends in a storm rather than breaking. It introduces the ERO formula: Event + Response = Outcome, emphasizing that outcomes depend on how we respond, not just what happens. Three practical steps are suggested: forgive yourself and name the feeling, get curious by asking solution-focused questions, and gain perspective using data and the “three fives” to assess impact over time.

Keywords

resilience in sales

ERO formula

Event Response Outcome

self-forgiveness

solution-focused questions