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Level 3 - Objection handling
L3C2 - Objection Handling
L3C2 - Objection Handling
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Video Transcription
Video Summary
The transcript explains a sales method for handling objections called VAR: Validate, Ask, Repropose. Instead of panicking when customers object, salespeople should first validate the customer’s concern, not the objection itself. Next, ask open questions to uncover the real issue, missed needs, or hidden impacts. Finally, repropose the original solution with clearer value or suggest a better fit, even if it’s not your product. The approach builds trust, shows genuine care, and helps customers feel understood rather than dismissed.
Keywords
sales objections
VAR method
validate ask repropose
customer concerns
objection handling
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