Leadership style insight for Sales Leaders-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand on LinkedIn and other social platforms. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and B2B LinkedIn specialist Alex Galvez.<br /><br />Alex shared how her influence grew through authentic storytelling, especially after posting vulnerably about leaving her corporate job and mental health struggles. That post resonated widely and helped launch her LinkedIn presence. She emphasized that consistency, authenticity, and a clear message across platforms are essential for building trust.<br /><br />A key theme was that personal stories outperform generic educational posts, because people connect more deeply with real experiences. Both speakers stressed that LinkedIn is best used for thought leadership, value, and conversation—not low-value quotes or copied content.<br /><br />Other topics included the importance of engaging with comments, using relevant hashtags and keywords, building a complete profile, and leveraging employee advocacy. They also discussed algorithm changes, video content, and the value of professional memberships and credentials on profiles. The session concluded with advice to start early, stay consistent, and use LinkedIn as a long-term tool for visibility, networking, and career growth.

Keywords

LinkedIn personal brand

online influence

authentic storytelling

thought leadership

employee advocacy

profile optimization

video content

career growth