Introduction to the Institute of Sales Professionals-Introduction to the Institute of Sales Professionals

Introduction to the Institute of Sales Professionals - abridged webinar

Video Transcription

Video Summary

The Institute of Sales Professionals (ISP) promotes high standards in B2B sales, helping businesses improve sales performance, recruit and retain talent, and build ethical, credible sales teams. It offers corporate membership, professional recognition, webinars, CPD content, qualifications from level 2 to postgraduate, and approved training support. Its sales capability framework defines skills, knowledge, and behaviors across career stages, aiding recruitment, development, and progression. The ISP also provides assessments to identify skill and behavior gaps, and an Ethical Sales Award that certifies professionals and can qualify businesses as ethical sales organizations. Overall, ISP supports long-term, measurable sales growth and professionalization.

Keywords

B2B sales

sales performance

ethical sales

professional development

sales capability framework