ISP’s response to Gartner’s 2030 prediction-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand on LinkedIn and other social platforms. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared her journey from corporate sales to becoming a prominent LinkedIn creator, explaining how a vulnerable post about leaving her job and mental health challenges helped her gain major visibility. She emphasized that authenticity, storytelling, and consistency are key to online influence. Her most successful content, she said, is usually personal stories that teach or add value rather than generic motivational quotes or purely educational posts.<br /><br />The discussion covered LinkedIn best practices, including optimizing profiles with keywords, using a clear URL and headline, tagging people appropriately, and responding to comments to build conversation. Alex also advised that video can work, but only if it suits your style and is high quality. Both speakers stressed that LinkedIn should be used for relationship-building, not immediate sales pitches.<br /><br />The session closed with advice for newcomers: start early, keep your profile updated, engage consistently, and use LinkedIn as a tool for professional development, networking, and visibility.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

professional networking

profile optimization

content consistency

relationship building

social media visibility