ISP NextGen Sales Foundations - Level Up Your Sales Career-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand on LinkedIn and other social platforms. Hosted by Tom Liversedge of the APS, the session featured influencer marketing expert Gordon Glenister and B2B LinkedIn specialist Alex Galvez.<br /><br />Alex shared her journey from corporate sales to becoming a LinkedIn Top Voice and founder of LinkedIn Local. She emphasized that authenticity, consistency, and personal storytelling are the most powerful tools for online influence. Her breakout post about leaving the corporate world and redefining success showed how vulnerability can create deep engagement.<br /><br />The speakers discussed what content works best on LinkedIn, noting that personal stories and thought leadership tend to outperform generic motivational posts or copied third-party content. They also covered practical tips such as using keywords in profiles, keeping branding consistent, tagging carefully, and engaging with comments to boost visibility.<br /><br />A poll showed that most people follow others online to learn and gain value. The session also touched on employee advocacy, social media policy, and how LinkedIn can support career growth, networking, and professional credibility.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

thought leadership

employee advocacy

social media visibility

professional networking

career growth