How to use the ISP CPD Platform-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand, especially on LinkedIn. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared how her influence grew through authentic storytelling, especially after she posted vulnerably about leaving corporate life and her mental health. That post went viral and helped launch her LinkedIn career, eventually leading to LinkedIn Top Voice recognition and the creation of LinkedIn Local, a major global community campaign.<br /><br />A key theme was consistency: aligning your message, image, and values across platforms builds trust. Alex stressed that personal stories usually outperform generic educational posts, because people connect more deeply with narrative and authenticity. The discussion also covered the importance of comments, timely engagement, tagging relevant people, and using photos or video strategically.<br /><br />The poll showed that people mainly follow others for education and value, or because they know them personally. The speakers also advised using keywords in your LinkedIn profile, writing clear calls to action, and leveraging memberships, certificates, and professional associations to strengthen credibility.<br /><br />Overall, the webinar encouraged professionals to use LinkedIn thoughtfully, consistently, and authentically to grow influence and relationships.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

professional credibility

LinkedIn Top Voice

content consistency

engagement strategy

personal brand growth