How to make your remote selling presentation memorable 1-How-to-make-your-remote-selling-presentation-memorable

Video Transcription

Video Summary

The speaker explains how remote selling can be more effective by working with how the brain forms memories. Since people forget most presentation content within 48 hours, sellers should focus on creating a clear “10% message” — the small amount they want customers to remember and act on. That message should be linked to something desirable or rewarding.<br /><br />Three main techniques are highlighted:<br />1. Clarify the 10% message and keep supporting points to three or four.<br />2. Control attention using design choices like color, size, simplification, and subtle animation.<br />3. Prime the brain by using a strong or emotional stimulus before important content to increase focus and recall.<br /><br />The speaker also notes that memory and motivation are connected: if the message is rewarding, people are more likely to act on it. They recommend testing messages after 48 hours by asking customers what they remember and what they plan to do. Finally, the speaker emphasizes that memorable presentations are not just about information, but about guiding attention, creating clear mental images, and making the content easy and meaningful to remember.

Keywords

remote selling

memory retention

10% message

attention control

brain priming

presentation design

customer recall