How to engage with millennial and gen Z buyers-How-to-engage-with-millennial-and-gen-Z-buyers

Video Transcription

Video Summary

The webinar, hosted by Jordan Abbott, focused on how sales teams can better engage Millennial and Gen Z buyers amid economic uncertainty and shifting workplace generations. Jordan opened by sharing how he improved his meeting-booking rate by 6.7x through changing his sales approach.<br /><br />He explained that rising interest rates, tighter budgets, and reduced venture capital have made businesses more cautious, which has increased buying complexity. Buyers now involve more stakeholders, do more research, consume more conflicting content, and spend less time with sales reps. Trust in sales is also very low.<br /><br />To respond, Jordan recommended several techniques: building a strong personal brand, networking actively on social media, using voice notes and video to stand out, and improving buyer enablement with tools like digital sales rooms. He emphasized that modern buyers value authenticity, personalization, and a better buying experience as much as the product itself.<br /><br />He closed with practical tips for using video effectively in outreach and follow-ups, and encouraged sellers to focus on connection over perfection.

Keywords

Millennial buyers

Gen Z buyers

sales engagement

economic uncertainty

buyer enablement

personal branding

digital sales rooms

video outreach

sales trust