How to develop a PDP - Interview with HR & Coaching expert Suzanne Griffiths-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how personal branding and authenticity can strengthen professional presence, especially on LinkedIn. Hosted by Tom Liversedge from APS, the session featured influencer marketing expert Gordon Glenister and B2B LinkedIn specialist Alex Galvez.<br /><br />Alex shared how she built her influence by using LinkedIn to tell her personal story, particularly after leaving corporate life and speaking openly about mental health and redefining success. She explained that personal storytelling drives the strongest engagement on LinkedIn because people connect more deeply with real experiences than with generic advice. She also emphasized consistency across platforms, warning that mismatched online and offline personas can damage trust.<br /><br />The speakers discussed what kinds of content perform best: personal stories, educational posts, thoughtful opinions, and authentic engagement in comments. They noted that videos can work, but writing often delivers stronger reach on LinkedIn. They also covered practical tips such as using keywords in profiles, tagging people carefully, responding to comments, and avoiding overly promotional sales tactics.<br /><br />A key takeaway was that LinkedIn is essential for career growth, networking, and thought leadership, and that a well-built profile, regular posting, and genuine engagement can help professionals stand out.

Keywords

personal branding

authenticity

professional presence

personal storytelling

thought leadership

networking

content strategy