How to Implement Social Selling Strategies into your sales department-Defining-your-online-influence

Video Transcription

Video Summary

The webinar focused on building online influence and personal branding, especially on LinkedIn. Host Tom Liversedge introduced speakers Alex Galvez, a B2B influencer specialist and founder of LinkedIn Local, and Gordon Glenister, influencer marketing author and podcast host.<br /><br />Alex shared how her LinkedIn presence grew after she posted a vulnerable story about leaving corporate life and redefining success. She emphasized that personal stories outperform purely educational content because people connect with authenticity, consistency, and values. She also stressed keeping branding, messaging, and profile details consistent across platforms, using a personalized LinkedIn URL, and adding relevant keywords to profiles for discoverability.<br /><br />The speakers discussed the importance of engaging with comments, creating content that adds value, and avoiding generic quote posts or overly promotional sales approaches. They noted that video can work well but often performs better only when high quality and genuinely useful. They also highlighted that algorithms are unpredictable, so consistency is crucial.<br /><br />Other topics included employee advocacy, the importance of internal culture matching external branding, and using LinkedIn for networking, job opportunities, and professional credibility. The session ended with practical advice on using hashtags, tagging relevant people, and treating LinkedIn as a relationship-building platform rather than just a sales tool.

Keywords

LinkedIn personal branding

online influence

B2B influencer marketing

authentic storytelling

profile optimization

content consistency

employee advocacy

professional networking