How the pandemic has changed the way we sell-How the pandemic has changed the way we sell

Video Transcription

Video Summary

The webinar explored how remote work and digital engagement have permanently changed selling. Host Kerry Nutley introduced panelists from Oracle, Corporate Visions, and Collaborate Sales Performance to discuss how sellers can adapt.<br /><br />Key themes included the need for a strong personal LinkedIn profile, with a clear value proposition and customer-focused messaging. Tim Robertson emphasized that the profile should quickly show how you help customers, while Nicola Amis shared research showing that more than six touches can create 3.5 times more opportunities, especially when the first touch is video.<br /><br />The panel discussed the importance of getting buyers talking about their needs early, using simple, customer-centric techniques to uncover priorities in the first five minutes. Nicola highlighted the role of behavioral science, including status quo bias and loss aversion, in shaping sales messaging. Gio Botelli explained that sellers need trusted data and a 360-degree view of the customer, with better integration across sales, marketing, and service.<br /><br />The session concluded with advice to be memorable, systematic, and human in digital selling, and a reminder that despite new tools, successful sales still depend on trust, relevance, and understanding customer needs.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

B2B influencer marketing

profile optimization

employee advocacy

content consistency

professional visibility

remote work

digital selling

LinkedIn profile

customer-centric messaging

sales engagement

behavioral science

buyer needs

sales trust