How the pandemic has changed the way we sell-Defining-your-online-influence

Video Transcription

Video Summary

The webinar, “Defining Your Online Influence,” explored how professionals can build a strong personal brand on platforms like LinkedIn. Host Tom Liversedge introduced speakers Alex Galvez, a B2B influencer specialist and founder of LinkedIn Local, and Gordon Glenister, influencer marketing expert and author.<br /><br />Alex shared her journey from corporate sales to becoming a major LinkedIn voice, emphasizing that authenticity and storytelling are the most powerful ways to connect with an audience. She explained that personal stories usually outperform purely educational posts because people relate to vulnerability, change, and the “hero’s journey.” She also stressed the importance of consistency across platforms, using relevant keywords in profiles, and avoiding low-value content such as generic quotes or copy-pasted third-party posts without context.<br /><br />Gordon and Alex discussed LinkedIn best practices, including thoughtful tagging, engaging in comments, using video selectively, and maintaining regular posting to stay visible in the algorithm. They also highlighted the value of employee advocacy, professional memberships, and showcasing achievements such as APS qualifications on profiles.<br /><br />The session concluded with advice for newcomers: start early, complete your profile, be consistent, and create content that adds value while reflecting your true professional identity.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

B2B influencer marketing

profile optimization

employee advocacy

content consistency

professional visibility