Having a Difficult Customer Conversation-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” focused on building a strong personal brand and using LinkedIn effectively. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared her journey from corporate finance to becoming a leading LinkedIn creator, explaining how a vulnerable, authentic post about leaving her job and redefining success helped her gain major visibility. She emphasized that personal stories resonate far more than generic educational content, and that consistency across platforms, branding, and messaging is essential for trust.<br /><br />The speakers discussed what kinds of content perform best on LinkedIn: personal stories, thought leadership, and value-driven posts. They also covered practical tips such as using relevant keywords in profiles, adding call-to-actions, maintaining consistent hashtags, and engaging thoughtfully with comments. Alex noted that videos can work, but writing often delivers greater reach on LinkedIn.<br /><br />The audience poll showed people mainly follow accounts that educate or add value. The webinar also touched on employee advocacy, social media policies, and how LinkedIn can support careers, networking, and business development.

Keywords

personal branding

online influence

thought leadership

employee advocacy

content strategy

social media marketing

networking