Getting Sales Incentives Right-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence,” hosted by Tom Liversedge from APS, explored how professionals can build a strong personal brand on LinkedIn and other social platforms. Guest speakers Alex Galvez and Gordon Glenister discussed the importance of authenticity, consistency, and storytelling in creating online influence.<br /><br />Alex shared her own journey from corporate finance to becoming a LinkedIn creator and community builder, explaining how a vulnerable personal post helped her gain major visibility. She emphasized that personal stories usually perform better than generic educational content, because people connect with real experiences and values. Gordon reinforced the value of consistency, profile optimization, and engaging meaningfully with others’ content.<br /><br />The speakers advised using LinkedIn strategically: keep branding consistent, use relevant keywords in your profile, avoid overly generic posts, and focus on adding value. They also highlighted the importance of employee advocacy, thoughtful networking, and aligning online presence with real-world behavior.<br /><br />A live poll showed attendees mainly follow people who educate or add value. The session closed with practical tips on using posts, comments, hashtags, and professional membership credentials to strengthen influence and visibility online.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

profile optimization

employee advocacy

content consistency

professional networking

social media visibility