Get to know us, Inside the institute-Get to know us

Video Transcription

Video Summary

The webinar introduced members to the newly merging Institute of Sales Professionals, formed from the APS and ISM. Host Ana Valdez explained that the session was informational, recorded, and part of a three-part series designed to share updates and gather feedback. CEO and founder Andy Hub outlined the Institute’s mission: to professionalize sales, support sellers throughout their careers, and give sales parity with other recognized professions.<br /><br />He explained the new group brand, website launch, and upcoming initiatives, including ethics, standards, well-being, research, and a new FAIR programme for ethical sales behavior. The Institute’s core areas are education, professionalism, community, and insight, with resources ranging from apprenticeships and qualifications to events, thought leadership, and digital learning.<br /><br />Andy also covered the Institute’s history, merger timeline, global growth, corporate members, and international expansion. In the Q&A, he clarified support for sellers at different career stages, explained the relationship between qualifications and apprenticeships, and described the transition to the new branding. The webinar closed with an invitation for further questions and a preview of the new ethics exam launch.

Keywords

Institute of Sales Professionals

sales professionalization

APS and ISM merger

ethical sales behavior

sales education

career development

new branding launch

ethics exam